Tag Archives: launches

Halaven maker Eisai launches metastatic breast cancer story-sharing campaign

Metastatic breast cancer (MBC) can make patients feel isolated, and that’s the feeling Eisai is working to combat with its latest awareness campaign. The Japanese drugmaker has rolled out an initiative dubbed “FurtherMore,” which highlights the real-life stories of advanced breast cancer patients and “celebrates what can be achieved when they get the support they… Read More »

Eli Lilly's new launches step up in time to fill the growing Cialis gap

Lilly is feeling the sting of Cialis generics, but luckily for the drugmaker, new launches are starting to contribute in a big way. In the third quarter, as pricing has increasingly come under the spotlight in the U.S., Eli Lilly’s pharmaceutical volumes grew (PDF) 17% in the key market, largely because of new launches. And that… Read More »